Google Analytics by default attributes the last known source to the User. But what if you wanted to know which source initially led to a conversion? In this video, Julius from AnalyticsMania will show us how we can track the initial source of traffic, save it […]
(Video) Measure School of Google Analytics – GDPR and Google Analytics : What do you need to change?
GDPR is coming to all of us. How can we get our Google Analytics ready for the privacy changes? There are a few things you need to take care of to be compliant. In this video we are going to have a look at those changes. Avoid […]
Is there too much data in your GA account? At first Google Analytics can get quite overwhelming when trying to find insights. My work always starts at the same place…. In this video, I present to you my favorite Google Analytics report of all time and why […]
Why should you be using Google Analytics on your website? Google Analytics is a powerful web tracking tool that provides real time reports and insights about the traffic and general behavior of users in a website. In this video, I will show you the Core reports in […]
How can you use data from YouTube Analytics to rank higher in Search Results? In this video I’m talking with Nico from Morningfame how he uses the data YouTube provides to help other YouTubers improve their search rankings. His tool does a great job of conveying the […]
GDPR (General Data Protection Regulation) are coming in May 2018 – Are you ready for them? The new rules govern how we can gather, use and process Personal Identifiable information within companies. These will most likely impact how we can use data for Marketing and our websites. […]
(Video) Measure School of Google Analytics – Facebook Pixel Purchase and Conversion Tracking with Google Tag Manager | Part 3
In the last videos we have set up our Facebook Base Tracking Pixel and Custom Event Tracking. Now we need to tell Facebook what to optimize for. That’s why we need to setup Conversion Tracking or also called Purchase Tracking in Facebook Ads. In this final part […]
(Video) Measure School of Google Analytics – Facebook Pixel Custom Event Tracking with Google Tag Manager | Part 2
After properly setting up Base Tracking code and create Retargeting with Facebook, it is now time to add events to track specific interactions visitors take on your website. In this second part of our GTM series, we are going to learn how to track Custom Events for […]
There is no filter functionality in Facebook Ads to exclude yourself, co-workers or an ad agency from seeing your ads. This skewes your data and may lead to unintentional targeting and clicks from those groups. In this video we are going to show you a technique to […]
(Video) Measure School of Google Analytics – How to install the Facebook Retargeting Pixel with GTM (2018) ? (Part 1)
The Facebook Tracking Pixel provides a great basis for our Marketing activity on the Fb Ads platform. Combining the configurations of the Pixel with Google Tag Managers flexibility of deployment let us create a powerful Retargeting and Pixel setup. In this first part of our GTM series, […]
(Video) Measure School of Google Analytics – Google Tag Manager Button Click Tracking (2018 version) for Google Analytics, Facebook and AdWords
Tracking Button Clicks used to take serious technical chops to pull off. If you have Google Tag Manager installed you simply need to follow a few steps and will be able to send Events to Google Analytics, Facebook and AdWords. In this video you are going to […]
(Video) Measure School of Google Analytics – 5 Advanced GTM Tips (Part 2) : Capture vs. Bubbling, Custom Listeners and function variables
In the second part of our video, I will discuss 3 more advanced GTM tips to help you work with GTM more efficiently. 3. Capture Vs. Bubbling 4. Custom Listener 5. Custom Utility Functions
After you have mastered the basics of GTM you will get more in more into advanced territory. There is where GTM really becomes an art as you try to use the tool more efficiently and save time. Today I’m going to show you my 5 advanced tips […]
(Video) Measure School of Google Analytics – Product Launch Tracking Checklist: What you should be checking before you launch!
Product Launches involve a lot of planning and preparation – But have you also taken care of your Tracking? Make sure you maximize your Learnings during a launch by making sure you have these simple Tracking Techniques in Place….
(Video) Measure School of Google Analytics – How to Pull ActiveCampaign Data into Google Tag Manager ?
ActiveCampaign contact information can be used to customize, personalize and segment your data using Google Tag Manager. How do you get the data into GTM? By pulling the user’s contact details from ActiveCampaign API. In this video, I will share with you an app script that I […]
You know GA, GTM and more Analytics? Turn your investment into skills profitable and start making money. How? In this video I’m going to show you 5 services you could be offering with your analytics skill set. They are.. Audits Implementation Analysis and Reporting Training Action
(Video) Measure School of Google Analytics – Google Analytics : Still the best Tracking tool in 2018?
Google Analytics has been the most used tracking tool for a long time. But there are numerous alternatives out there – So does GA still fit your needs? Or should you switch or even upgrade to GA360? Let’s weigh the Pros and Cons in this video….
(Video) Measure School of Google Analytics – Google Analytics Audit : Our Process for Optimal Data Quality
Google Analytics Audits is the very first thing we do to assess our clients analytics standing and understand their business better. In this video, I will share with you the 5 Google Analytics Audit Steps we do here at Measureschool. Questions & Communication Technical Audit Prioritize Suggestion […]
(Video) Measure School of Google Analytics – Geolocation with Google Tag Manager : Use the users Country or City in your Analytics
Geo Location with GTM can be used to fire Tags based on the location of the user. Unfortunately there are no Browser APIs that can give you the location by default. That’s why we need to make use of Third-Party Services such as the geolocation API geoplugin.com […]
Marketing Automation is awesome… if it works. There is a lot that can go wrong when automating task like Tracking, Reporting or Personalization. In this video we are going to discover 5 Problems with automation and why it sometime better to just do it manually.
(Video) Measure School of Google Analytics – Connect your Facebook Pixel with a GDPR Cookie Consent Notice
The fbq revoke and grant commands in the Facebook Pixel allow us to programmatically hold back data from being sent to Facebook Ads and Analytics. We can connect these to our Cookie Consent Forms to become GDPR compliant.
(Video) Measure School of Google Analytics – How to Measure SEO Dwell Time with Google Analytics and Google Tag Manager ?
Dwell Time is an SEO metric you should pay attention to. It measure how long a user was on your Landing page before he returned back to Google. It is rumored Google uses this metric to rank search results. So let’s pay attention and this metric will […]
In Google Tag Manager there are several ways to track a form. Tracking is an art and there is not just one best way to do it. In this video we are going to explore 3 Tracking Techniques to track a Form Submit with the help of […]
(Video) Measure School of Google Analytics – New GTM Feature: Variable Dropdown for Custom HTML Tags
Google Tag Manager is one feature richer. You can now access your Variables and its correct name from a menu when you are in a custom HTML tag. Let’s take a look at this new feature
Google Tag Manager has recently added a very helpful feature, the Format Value. Let’s discuss live how to use Format Value to change the output of the variables.
Google Analytics tracks Pageview by default, but there is a lot of data that needs to be setup additionally to fully complete a Tracking installation. In this video we are going to take a look at 5 Tracking Techniques you should be using in your Analytics setup.
(Video) Measure School of Google Analytics – How to use Dynamic Facebook URL Parameters to tag your campaigns ?
When setting up UTM Parameters for Facebook Ads you previously had to go through some elaborate steps to build your correct Parameters into your Campaigns. Wit the new dynamic Ad Parameters feature you can quickly input Ad Parameters into your campaigns and keep them consistent. In this […]