In the 2nd part of our Conversion Tracking we will learn how to transfer the Conversion Value to Google AdWords as well. For this to work we’ll need to have the value ready in the dataLayer. Advertisements
Adwords Conversion Tracking is an important part of any AdWords Campaign. With Google Tag Manager you can easily deploy the code on your website without having to place it in your website code.
Let’s wrap up our Google Analytics for Beginners course with a summary of what we have learned so far and how you can further learn Google Analytics.
(Video) Measure School of Google Analytics – How to create Change with Google Analytics ? | Lesson 4
It’s important to remind yourself that Google Analytics alone doesn’t do anything for you. You need to take the crucial step of putting data into action. In this video we are going to explore 3 ways of doing that: Reporting + Presentation Testing Traffic Actions
(Video) Measure School of Google Analytics – Track Tab Visibility with Google Tag Manager and Google Analytics
Is your page really being looked at? If you want to detect wether your site is in the visible state or just open in the background you can now build a custom listener to detect the visibility state of your tab easily with Google Tag Manager. This […]
Now that we have setup Google Analytics we can go ahead and see inside. It’s quite overwhelming at first so we will go through 3 crucial steps to get the most out of our data. Questions ABC-Analysis Segmentation
(Video) Measure School of Google Analytics – How to install Google Analytics with Google Tag Manager (2017) ?
Rarely it is recommended to install the Google Analytics Tracking Script directly onto your website anymore. Nowadays Google Tag Manager is used to deploy tracking codes across your website. In this video I’m going to show you how to install GTM onto your webpage and then deploy […]
(Video) Measure School of Google Analytics – Track YouTube Videos with Google Tag Manager (new YouTube Trigger)
YouTube Analytics for your Website? With the new GTM YouTube Trigger you can easily install progress tracking and more for Google Analytics. Let’s chat live about this exiting new Trigger.
Setting up Google Analytics is an important step that shouldn’t be taken lightly. Data that is entering the account is not retroactive, so you can’t go back and change it later. That’s why you need to make sure the Measurement part is correct. In this lesson I’m […]
Google Analytics is the standard Web Tracking tool for website owners. It is very powerful in the measuring, reporting and analysing your data. In this first lesson we’ll discover how it works, what you can do with it and why you should be using it.
(Video) Measure School of Google Analytics – Google Analytics Content Tracking – 5 (advanced) ways to track your Content
By default Google Analytics is not a tool that is specialized on Blogs, News sites or any other content-driven offerings on the web. But with a few modifications we can turn it into a powerful insight machine that let’s us track more specifically for content websites. In […]
(Video) Measure School of Google Analytics – 10 Chrome Extensions to ease your work with Google Tag Manager
Want to work faster in GTM? These Chrome extensions will help you do your work in Google Tag Manager faster, more efficient and clearer. I have tested 10 Chrome Extensions that can be used in combination with Google Tag Manager. These help you with the display of […]
(Video) Measure School of Google Analytics – What is gtm-msr.appspot.com and how can I get rid of it ?
You may have noticed some facebook pixel views from gtm-msr.appspot.com and ask yourself where they come from and how they could enter your facebook ads account… In this we are taking a look at how to get rid of it.
(Video) Measure School of Google Analytics – Get your (not provided) data back with Keyword Hero – Does it work?
Google took away Keyword data in Google Analytics in 2014 and replaced it with (not provided) – How can you get it back? Try it out: https://keyword-hero.com?a_aid=5ace1d… Keyword Hero claims it can help you backfill your GA reports with the Keyword data. Using different data sources, Machine […]
(Video) Measure School of Google Analytics – Facebook Ads Dashboard with Google Data Studio | Lesson 3
Facebook Dashboards can be easily built with Google Data Studio if you have prepared the data correctly. In this lesson we are going to visualize our data set and build our Dashboard complete with date control, filters and calculated fields. You are going to learn how to […]
In this lesson we’re going to setup our data sources in Google Sheets with the help of Supermetrics. We’re going to pull data from Facebook Ads and Google Analytics and prepare it to later be used in Google Data Studio. Google Sheets combined with Supermetrics is a […]
(Video) Measure School of Google Analytics – How to Add a Contact to a Specific Automation Point in ActiveCampaign ?
“Automations” are one of ActiveCampaign’s marketing and sales features. With it, you can easily create workflows that are tailored to the goals of your business and not only save time, but also help you stay organized and make more money. But what if you want to add […]
Embedding videos in your emails does not only make them more interesting, they can also drive traffic to your Channel or Website. Unfortunately most email providers don’t allow you to add videos to your newsletter in an attractive way – for example, no play buttons that indicate […]
Increase engagement and conversions by adding countdown timers to your marketing emails. You’ve probably already seen them in one of our emails: Countdown timers – a dynamic and attention-grabbing way of encouraging your subscribers to register for an event, sign up for a last minute deal and […]
Don’t start implementing your Dashboard without having gone through some preparations. In this video we’re going to go through the essentials steps to prepare your implementation of an effective Dashboard. Exploration Definition Sketching / Wireframing
Free tools like Data Studio make it really easy for you to build dashboards within minutes – but do the numbers & graphs you see really make sense to you and how well are you able to communicate the message? In this video course you’re going to […]
Yandex Metrica is a Analytics solution by russian search engine Yandex. Is it as good as Google Analytics? Let’s find out in this video.
Learn how to setup Google Tag Manager on your Squarespace Website. If you are a user of Squarespace, a CMS and one of WordPress’ biggest competitors, and you want to get more advanced with your marketing and tracking then there is no way around implementing Google Tag […]
Do you want to find out more about your users and improve sales? Then having a scoring feature like Active Campaign’s built-in one might be interesting to you. Unfortunately, it’s only available on the Plus Plan, so we created a free alternative that runs via Apps Script. […]
Is Google Analytics not working out for you sometimes? Google Analytics is already a very complex tool that needs a lot of customization to give you the information you want. Without the right knowledge it can get overwhelming quickly and you might feel like you’re doing things […]
Want to upload your Cost data from Facebook, Bing or Twitter to Google Analytics? GA gives you the ability to import data directly from the Admin section in your GA account. You need to prepare a proper formatted sheet of data and tell GA what data it […]
(Video) Measure School of Google Analytics – Mixpanel vs. Google Analytics – What are the differences?
Mixpanel and Google Analytics are Tracking tools for your Website or mobile app. But what are their differences and when should you be using one or the other? There is not really one right answer for this question and it really depends on your business what tool […]
(Video) Measure School of Google Analytics – 10 Things to Master in Google Analytics – Do you know them?
So you want to Master Google Analytics? Where should you begin? In this video, we’re going to give you the road map and let you know the 10 essential things you need to master to become an efficient Google Analytics user. These will cover how to measure […]