We advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty.
[00:39] Marketing is ROI-centric so do not let the economy throw you off.
[01:16] If you spend $1 and make $2 – it’s still worth your while!
[01:36] Look at the data instead of responding irrationally to fears.
[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.
[01:57] VCs look for a formula when deciding whether they want to invest.
[02:21] Why you should rather invest in your business than the stock market.
[03:06] Go back to the basics and double down on what works.
[03:29] As long as you continue to see a profit, the economy should not worry you.
[03:50] Dial down the experiments and pull in the guaranteed profits.
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