(Video) Measure School of Google Analytics – Facebook Pixel Purchase and Conversion Tracking with Google Tag Manager | Part 3


In the last videos we have set up our Facebook Base Tracking Pixel and Custom Event Tracking. Now we need to tell Facebook what to optimize for. That’s why we need to setup Conversion Tracking or also called Purchase Tracking in Facebook Ads.

In this final part of our GTM series, we will set up Conversion Tracking and transfer the Value of our Conversion to Facebook