(Video) Measure School of Google Analytics – How to install the Facebook Retargeting Pixel with GTM (2018) ? (Part 1)


The Facebook Tracking Pixel provides a great basis for our Marketing activity on the Fb Ads platform. Combining the configurations of the Pixel with Google Tag Managers flexibility of deployment let us create a powerful Retargeting and Pixel setup.

In this first part of our GTM series, we are going to learn the proper setup of the Base Tracking which will enable you to do simple Retargeting with Facebook.