(Video) Measure School of Google Analytics – Google Tag Manager Button Click Tracking (2018 version) for Google Analytics, Facebook and AdWords


Tracking Button Clicks used to take serious technical chops to pull off. If you have Google Tag Manager installed you simply need to follow a few steps and will be able to send Events to Google Analytics, Facebook and AdWords.

In this video you are going to learn the 4 steps you need to follow to setup your Events correctly with Google Tag Manager

The Steps are:

  1. Setup a generic Click Trigger
  2. Perform the Click to see what GTM picks up
  3. Inspect the variables and refine your Trigger
  4. Connect your Trigger to a Tag (such as Google Analytics, Facebook, AdWords and more….)