(Video) Measure School of Google Analytics – How to Pull ActiveCampaign Data into Google Tag Manager ?


ActiveCampaign contact information can be used to customize, personalize and segment your data using Google Tag Manager. How do you get the data into GTM? By pulling the user’s contact details from ActiveCampaign API. In this video, I will share with you an app script that I created and walk you through how you can install it.