(Video) Measure School of Google Analytics – Where did the Email Subscriber come from ? | Lead Source Tracking


Where did the user come from that signed up to our forms or subscribed to the newsletter? We can port this information from when the user first enters our page into a hidden form field and then store it in our CRM system. In this video we are going to discover how it can be done.


  1. Tag your URLs with UTM Parameters
  2. Add a custom field in your CRM or Email Tool
  3. Add a hidden form field to your signup forms
  4. Install the provided GTM Tracking Template that will capture the UTM information and store it in a cookie
  5. Customize the Form Fill option