(Video) Measure School of Google Analytics – Abandoned Cart Email Campaign with Google Tag Manager and Klaviyo


To implement an Abandoned Cart Email Campaign you need to track the user action and send an email if he doesn’t reach the Confirmation page of your store.

Here is the plan:

Identify the user (e.g. once he enters his email in a field) Fire an event when he enters the checkout Fire and event when the user get to the confirmation page

With these actions tracked you can build an abandoned cart email sequence in Klaviyo