(Video) Measure School of Google Analytics – How to track Success and Error Messages with Google Tag Manager ?


After a form submit, click or other user action you usually get back a message from the website telling you what happened to your request. Sometimes it’s a success or error message that you want to track in your Analytics system or with the Facebook Pixel.

With the new Element Visibility Trigger we can pick up such events with Google Tag Manager. Let’s take a look.