(Video) Measure School of Google Analytics – What is Scope in Google Analytics? Understanding Hit, Session and User Scope


Google Analytics puts your data into different Scopes and calculates metrics and dimensions based on these. But what are they exactly? In this video we are going to learn about Scopes and take a look behind the scenes of how the Google Analytics Processing engine works.

There are four Scopes in Google Analytics:

  • Hit Scope
  • Session Scope
  • User Scope
  • Product Scope