Do you want to find out more about your users and improve sales?
Then having a scoring feature like Active Campaign’s built-in one might be interesting to you. Unfortunately, it’s only available on the Plus Plan, so we created a free alternative that runs via Apps Script.
The feature allows you to give points to users for taking certain actions – e.g. opening an email, clicking a link or visiting a specific site on your website.
This can be a great help when it comes to identifying and targeting leads, taking assumptions about your target market and sales process, tracking engagement of your customers to not waste time on dead end leads and a lot more.
In this video, you’re going to learn how to implement scoring in your ActiveCampaign Account – without having to upgrade your plan.