(Video) Measure School of Google Analytics – Mixpanel vs. Google Analytics – What are the differences?


Mixpanel and Google Analytics are Tracking tools for your Website or mobile app. But what are their differences and when should you be using one or the other?

There is not really one right answer for this question and it really depends on your business what tool you should decide for. In this video our guest Ruben (practicoanalytics.com) is going to introduce you to the key differences between Google Analytics and Mixpanel.

Overview of the video:

  • Tracking Philosophies
  • Advantages of Google Analytics
  • Advantages of Mixpanel