(Video) Measure School of Google Analytics – How to Track Intercom Events with Google Tag Manager ?


Intercom is a great tool if you want to simplify the communication with your customers. It comes with live chat, onboarding & retention and customer support features, such as a help desk and a knowledge base.

In our last episode, you’ve learned how to install Intercom with Google Tag Manager and change custom data points when the user is logged in. In the second part, we’ll show you how to set up custom event tracking with Google Tag Manager to track specific interactions of your users.