(Video) Measure School of Google Analytics – Content Analytics: How to use Google Analytics for tracking Content Websites ?


Scroll Tracking, Event Tracking or Pageview Tracking? Content driven Websites have a lot of possibilities when it comes to tracking in Google Analytics. But are they all useful?

If you’re the owner of a news website, a blog, or any other content centered site – you might quickly get overwhelmed with all the tracking options.

Just tracking everything is not a good solution and more data doesn’t always mean more insights, so in this video we’ll show you how to figure out what kind of data you SHOULD be tracking for your content website to get the best measurement results.