(Video) Measure School – Bing Ads Conversion Tracking & Remarketing With Google Tag Manager


Universal Event Tracking is Bing’s tracking script to track conversions and setup Remarketing on the Bing Ad Platform. The UET Tag can be deployed easily with GTM to track pageviews and interactions.

In this video, we’re going to show you how to install Bing’s UET tag on your website with the help of Google Tag Manager.