Measure School – What Should You Be Tracking in Google Analytics ?


Google Analytics gives you the option to track almost anything you want. Often people get overwhelmed and ask us the question “What should I actually be tracking for my website?”. Just tracking everything is not a good solution and more data doesn’t automatically mean more insight.

So in this video, you’ll learn how to figure out what kind of metrics you should be tracking in Google Analytics to get the best measurement results.